Wool Carpets

Quality Wool Carpets at V & A Carpets

Sara Walker
Sara Walker
Highly recommend V & A Carpets When looking for a Carpet Shop in Trowbridge. It was all Fantastic! The house has a whole new feel to it now. Thank you so much for all your help.
Kevin Lamb
Kevin Lamb
Many thanks to V and A Flooring for a very friendly and professional service. From our first visit to the showroom through to carpet selection, measuring and final fitting, all aspects of the job went very well indeed and ran smoothly. We are delighted with the finished job. We wouldn’t hesitate to use them again and happily recommend their services. Vicky and Alex gave good advice and valued guidance at all times.
John Matthews
John Matthews
From start to finish V & A we’re extremely helpful and professional, there choice of flooring was fantastic and good quality. I certainly won’t be going anywhere else. A great carpet company you can trust.
Debbie Joyce
Debbie Joyce
V&A Carpets have been fantastic from start to finish, from choosing carpets to fitting. We had a large renovation project and we had to move fitting dates several times and added carpets to our order, and generally moved things around, Alex and Vicky were great about all this and really helpful and unflappable with all my last minute changes and our house now looks stunning definitely 5🌟🌟🌟🌟🌟
Chris Davidson
Chris Davidson
Can’t recommend highly enough. Provided a really helpful service with choosing the flooring and received samples within a couple of days. Kept in contact throughout the process and couldn’t do enough to help. Fitters were brilliant, really good guys and finished in half a day. Went above and beyond to help. I’ll be using V&A again without doubt.
Laura M
Laura M
I have had 3 carpet quotes recently and none compared to V & A Carpets. Their knowledge, sound advice and professionalism shone through. They arrived on time with a wide range of samples including underlay. They advised on a type of carpet to have by my front door to further protect my carpet. The carpet samples themselves were of a higher quality than the other 2 companies. 5 star service.
Brian Hobday
Brian Hobday
Great service and excellent price. Vicky and Alex were a pleasure to deal with and the fitters were excellent. Would definitely use V&A Carpets again. Thanks again Brian & Adrienne Hobday
Kirsty Gould
Kirsty Gould
Really happy with the all round service. From measuring to visiting the delightful showroom, the appointments were easy to book online. The carpets are amazing, so soft and comfortable. Thank you V & A.
Dominick Janes
Dominick Janes
We had our entire house carpeted by V&A Carpets as well as Luxury Vinyl Tiles for our hallway and kitchen/Utility. The quality of the carper and LVT is absolutely fantastic. With the kids running round all the time we are really happy with the investment. We returned to V&A for our front door and rear Mats which were fantastic also. Would definitely recommend V@A, a great local business.
Neil Hussey
Neil Hussey
Alex has been excellent in providing advice on the right flooring and then helping me find matches to bring ideas to life in his extensive showroom. Personable and helpful, he’s been very helpful with securing stock and working dates around my completion date to get everything sorted pre Christmas. In a challenging time for all, this has been one of my easiest tasks for my new house. Very grateful. Would recommend as far better than chain stores who’ve no interest in the more personal elements of what you need.
Wool carpets are warmer

Wool is warmer

Wool carpets not only help us keep warm and comfortable in winter, but it also contributes to energy saving as less heating (or cooling in summer) is required to maintain a comfortable indoor environment all year round.

Wool is a natural insulator. Heat is transmitted and consequently lost in three ways, conduction, convection and radiation. Wool fibres have inherently low thermal conductivity so they do not readily transfer heat along their length. Wool’s superior thermal insulation properties result from the fact that stationary air is an excellent insulator, whereas air in motion causes heat loss through convection. The natural crimp structure of the wool fibres not only traps millions of tiny pockets of air but also creates a bulky textile that effectively restricts the flow of air through the material and therefore heat loss through convection. The wool fibres also obstruct heat loss through radiation and since 60% of our body heat is lost through radiation, wall-to-wall carpet, by blocking radiation heat loss, helps to keep us warm and comfortable.

Around 10-20% of heat loss from buildings occurs through the floor. Wool carpets can help reduce energy costs for heating. Experiments in Japan using two identical model houses, one with wool carpet, and the other without, resulted in electricity savings of 8% – 13% depending on pile height and thickness. These savings were made without Underlay, which would further enhance the performance. Savings of up to 12% were also found for cooling under the same conditions.

Research at the University of Lees found that a wool-filled duvet helps regulate sleepers’ temperature more efficiently than gather, down or polyester fibre-based bedcovers and can control the microclimate around each body.

Wool is quieter

Wool is an excellent sound absorber and can reduce noise by up to 55%, creating a more relaxing environment. Due to the millions of wool fibres in textiles such as carpets, curtains and cushions, wool is one of the most effective materials for controlling noise indoors. The complex make-up enables it to absorb sound over a wide range of frequencies making it a popular material in shared spaces such as offices, libraries and hotels.

Wool is increasingly used in the workplace to create a healthier and more productive environment for employees. The excellent acoustic properties of wool will help project a clear sound through the room and absorb other noises that could be distracting – a real benefit in noisy environments as background noise can reduce concentration by over 80%.

Wool Carpet in particular improves room acoustics in that it acts as a sound absorber and dampens any noise impact in a room, such as footsteps, furniture movement and dropped objects. In contrast, a hard, flat flooring surface is more likely to actually generate impact noise and also act as a sound reflector which, in turn, intensifies the level of noise in the room.

Sound is transmitted by the vibration of air molecules. The porosity of the surface of carpets means that the sound waves can penetrate into the pile rather than being reflected back into the room as they would from a smooth surface.

Wool carpets are quieter

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Wool carpets have superior appearance retention

Wool Carpets Have Superior Appearance Retention

New Zealand Wool keeps textiles looking better for longer due to its inbuilt stain protection and naturally resilient crimp, allowing them to bounce back to their original shape.

Wool is naturally soil resistant. which means it releases soil up to 25% more readily than synthetic fibres. The finely waxed surface also helps keep dirt in the upper layer of the pile, where it is easily removed by vacuuming. This naturally occurring stain resistance means that textiles made from wool won’t diminish in appearance, unlike synthetic alternatives.

Each wool fibre is a molecular coiled spring. This natural elasticity makes wool textiles resistant to tearing. As wool can be stretched up to 50% when wet and 30% when dry but still bounce back to its original shape, wool has remarkable resistance to compression making it ideal for use in carpets and beds.

The flexibility of wool makes it more durable. Wool can be bent back on itself more than 20,000 times without breaking. In addition, the outer skin, or cuticle, gives wool textiles and carpets resistance to abrasion.

The surface of wool fibre is covered by a thin protective membrane that gives wool the ability to shed water. This prevents liquids from readily penetrating into the wool fibres.

Wool Carpet is Fire Safe

With wool, there is less chance of ignition, less likelihood of flames spreading and less smoke, which makes wool one of the safest materials for any living environment.

“The furnishings we surround ourselves with today pose a higher level of risk than in the past two decades, resulting in faster-developing fires and less time to escape. Synthetic materials produce hotter fires and more toxic smoke than natural furnishings.” – US National Fire Protection Association.

Research in New Zealand compared the performance of 100% wool and 100% nylon carpets of identical construction, together with a similar one with a 100% polypropylene pile. Compared to the wool carpet, smoke levels were around 10x higher for the nylon carpet and 80x higher for the polypropylene.

Many synthetic polymers contain nitrogen or halogens, resulting in the release of hydrogen cyanide and inorganic acids in fire smoke as additional toxic threats. Although wool does contain nitrogen, because of its low level of fire involvement prior to flashover, considerably lower non-lethal levels of hydrogen cyanide are produced.

Wool and wool blend carpets have a higher critical radiant flux than synthetic materials, resulting in a slower burn rate and even possibly distinguishing flames completely.

Wool carpets are fire safe
Wool Carpets are Allergy and Asthma safe.
Wool Carpets are Allergy & Asthma Safe.

You can breathe easily thanks to wool’s natural air filtering capabilities, trapping allergens like dust and pollen.

There are many health benefits found from including wool fibres within our living environments. As well as being warm and comfortable, wool carpets effectively trap dust and allergens preventing them from irritating the respiratory system by keeping them out of the breathing zone. Especially beneficial for allergy sufferers, wool fibres are too large to be inhaled so are unlikely to cause sneezing or other unpleasant allergic reactions.

Childhood asthma increased by 300% when carpets were removed from Swedish homes and schools. Previously, there was a considered debate in Sweden, with claims that carpets were the source of harmful contaminants that were resulting in allergic reactions. As a result, Swedish consumers and public building officials severely reduced their use of carpets. However, in 1996, professors Shishoo and Borjesson, of the Swedish institute for fibre polymer research, pointed out that while carpets had dropped from the market share of 40% in the mid-1970s to only 2% in 1992, the occurrence of allergic reactions and other environment sensitivity in the general Swedish population had actually been increasing. Of popular note, since carpets were not recommended for schools, was the fact that the prevalence of childhood asthma had trebled over the same period.

Polluted indoor air can lead to discomfort, reduced efficiency and even ill health among employees and residents. Wool Carpet has been shown to rapidly neutralise formaldehyde, nitrogen dioxide and sulphur dioxide, common contaminants in today’s indoor environment. Not only does wool neutralise these contaminants more quickly and completely than synthetic fibres, but it also does not re-emit them, even when heated. Wool carpets may continue purifying the air for up to 30 years.

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It can be your first time buying, where it's all new and a bit daunting, or you've bought new carpets before and are looking for something specific, or maybe some inspiration. We can help guide you through your journey and help you along the way.

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Need new Carpets or Flooring? Book a visit now for a free home consultation & we’ll bring samples.

Wool Carpet

Wool & Wool Blend Carpets

Wool carpets are a popular and traditional choice, and for good reason too! These carpets provide an aesthetically pleasing finish, as well as the natural properties of the fibers, make them extremely durable and robust.

The robustness and elasticity mean Wool Carpets are particularly resistant to the effects of flattening. Wool blend carpets are another popular choice, which comes in 80/20 and 50/50 Wool mixes, combining all the amazing qualities of a wool carpet with the stain-resistant qualities of man-made carpets.

Wool carpets have a natural, soft and luxurious feel. The long-lasting beauty and superior characteristics of wool carpets will enhance your home for many years to come. The advancements some manufacturers have made with the backing of the carpets, have made wool carpets softer to the touch and helped avoid creasing in the carpet. Where wool carpets sometimes had a firmer and courser feel to them, the new enviro backing from some manufacturers has changed that dramatically.

Wool Carpets are shorn from sheep which makes them completely natural. In soil, wool readily biodegrades to produce nitrogen, carbon dioxide and water, which are all plant nutrients. These carpets clean better, making stain protection unnecessary. The fibre’s structure consists of overlapping scales, arranged much like roof shingles. These scales inhibit dirt from adhering to the fibre and help fleck it away. It has significantly better soil release than any other fibre. The wool fibre is naturally curly, and it has more crush resistance than any other fibre. Wool carpet fibres recover better from crushing than any other carpet fibres and their natural properties help keep your home cool in summer and warm in winter.

Environmentally sound, it is produced from a totally renewable resource, that is shorn from Sheep every 9 – 12 months.
Wool carpets are naturally flame retardant because of their high protein content. If ignited, wool only burns weakly, limiting the spread of the flame. They also naturally improve the indoor air quality of your home. It stabilizes relative humidity by absorbing or releasing moisture during periods of high or low atmospheric humidity. If well maintained, it absorbs and neutralises airborne particles and fumes.
Wool has been used in carpets for centuries. Its unique natural properties have seen it stand the test of time as the premier flooring fiber.

Some of our key suppliers

Westex Flooring Logo
Comar Carpets Logo
Crucial Trading Logo
Brockway Carpets Logo
Alternative Flooring Logo
Victoria Carpets Logo
Woodpecker Wood Flooring Logo
Moduleo Flooring Logo
Hugh Mackay Carpets Logo
ITC Natural Luxury Flooring Logo
Distinctive Flooring Logo
Riviera Carpets Logo
Cavalier Carpets Logo
Gaskell Wool rich Carpets logo
Telenzo Carpets Logo
Abingdon Flooring Logo
Balta Carpets Logo
Fibre Flooring Logo
Natural Solutions Logo
Associated Weavers Logo
Whitestone Weavers Carpets Logo
Ulster Carpets Logo
Penthouse Carpets Logo
Best Wool Carpets Logo
Ted Todd Wood Flooring Logo
Kahrs Flooring Logo
Interfloor Underlay Logo
Ball & Young Underlays
Cloud 9 Underlay
Wool Carpet FAQ’s
Why are wool carpets best?

Wool carpets are warmer, quieter and have superior appearance retention than synthetic carpets which provide a financial gain in terms of saving heat as well as peace of mind with longevity and durability.

Wool carpets can last up to 30 years.

Wool Carpets are fire safe as well as have a great allergy and asthma-safe qualities.

They truly are the best quality carpets and have been so for many many years.

How long do wool carpets last?

This can vary between the different strengths, ounces or thread count per square inch. 

The size of the family and how busy the household is would depend on how long it would last.

The average wool carpet would last between 20 to 30 years taking these factors into consideration.

Wha are the disadvantages of wool carpets?
Do Wool Carpets flatten?

While wool carpets do flatten, there are some important points to take into consideration. 

Wool carpets will last up to twice as long as synthetic carpets if looked after properly. While they will flatten, they hold up much better to flattening that other carpets. The natural element of wool carpets ensure that the fibres bounce back much faster as also do so for much longer than synthtic carpets. 

So, while wool carpets do, eventually flatten, they are the carpet of choice if you are worried about flattening.

Is Wool carpet hard to maintain?

Wool carpets are made from natural fibres, so they do require some maintenance. But fear not, unless you fear the hoover, the maintenance is minimal. 

The majority of the maintenance will be hoovering regulalry. While the hoover will be filled up somewhat alarmingly in the first few weeks of owning the carpet, this will subside in time but natural fibred carpet will continue to shed. The other form of maintenance will come when the carpet in at some point stained. remember to blot and not rub with wool carpets. The shedding of the wool will now become your friend when the carpet is stained. With time, the stain effectively dissipates over time due to the shedding itself.

Do Wool Carpets make the room warmer?

Wool not only helps us keep warm and comfortable in winter, but it also contributes to energy saving as less heating (or cooling in summer) is required to maintain a comfortable indoor environment all year round.

Wool is a natural insulator. Heat is transmitted and consequently lost in three ways, conduction, convection and radiation. Wool fibres have inherently low thermal conductivity so they do not readily transfer heat along their length.

Around 10-20% of heat loss from buildings occurs through the floor. Wool carpets can help reduce energy costs for heating. Experiments in Japan using two identical model houses, one with wool carpet, and the other without, resulted in electricity savings of 8% – 13% depending on pile height and thickness. These savings were made without Underlay, which would further enhance the performance. Savings of up to 12% were also found for cooling under the same conditions.

How do you vacuum a 100% wool carpet?

The important thing to remember about how to look after a 100% wool carpets in terms of hoovering, is to avoid an upright hoover with a beater bar. Wool loop carpets, which are the normally always 100% wool carpets, only require that the loose debris are to be collected. Any brushing on the fibres would be detremental to the carpet due to its looped construction. A henry style hoover is the best option or a hoover where you can turn the beater bar off.

The Cons of Wool Carpets
Is 80 20 a good carpet?
Do Wool Carpets need an Underlay?

Yes, all carpets require an underlay to last a decent amount of time. Even carpets with a soft backing. While these are able to be fitted without an underlay, these won’t last any lengthy amount of time and are actually meant to be fitted with an underlay. The backing on stronger carpets (or almost all carpets) is made of jute or action-backed backing, and won’t last more than 6 months if not fitted with an underlay. The underlay acts as a cushion, as well as its insulation properties, that reduce the friction on the backing of the carpets which allows them to last for many years. The better the underlay, the longer your carpet will last.

What is the age lifespan of a wool carpet?
What is the best carpet to buy for high traffic areas?
Wool Carpets last longer?

Yes, Wool carpets do last longer. In fact, wool carpets last twice as long as synthetic carpets.

Wool carpets, on average with different factors to be considered, last between 20-35 years.

Why buy wool carpets over man made carpets?

Yes, we have numerous amounts of sampling to bring to your home to help you make a decision.

While we have many samples to choose from, sadly, we cannot bring all the samples with us to your home. Our experienced staff can help you narrow it down over the phone or by letting us know your requirements or what you are looking for from your carpet. Are you looking for something soft and comfortable, hardwearing, durable or something unique with a style or pattern to it? We can then bring a selection which meets your needs to help you make the right choice.

This also allows us to measure the areas for you and give you an accurate quote at the same time.

Please contact us to book an in-store appointment or a free home measure, or you can book one online via our website out of hours.

What carpet is best for stairs?

When deciding on carpets for stairs, there is a lot to take into consideration. 

Ideally, the best carpet for stairs would be a very dense, short pile carpet. This would allow the carpet to look better for longer on your stairs. The short, dense bristles allow then to stay upright for as long as possible to delay flattening of the carpet. 

A tightly looped carpet is also very good for stairs, this is less likely to flatten and look better for longer. It isn’t advisable to choose these if you have cats in the home. Looped pile carpets tend to offer some resistant for cats which promotes clawing at the carpet. 

While long piled carpets are more comfortable and luxurious underfoot they will flatten sooner than other carpets on the stairs. 

This is a risk you will knowing need to decide on when deciding on the stair carpet, either comfort or durability?

Underlay also plays a very important part in looking after your stair carpet.

What carpet pile is best?

Choosing the correct pile is very important, this will depend on your requirements from the carpet.

Wool carpet tends to keep its shape for longer, with the twist pile bouncing back quickly as it’s a natural fibre.

Short pile carpet is less luxurious but looks better for longer as the shorter pile has less to flatten. 

Longer pile carpets feel softer and luxurious, which allow you to feel the comfort and the pile getting between your toes. While the comfort levels can be very high, these tend to flatten quicker and less likely to retain their original shape because of the long pile. 

To conclude:

Generally, the shorter and tighter pile is better as you can retain the softer feeling with a better or softer underlay while still retaining the appearance of the pile for longer.

Which carpet underlay is best?

Carpet underlay is a fundamental part of buying a new carpet. It’s important that you do some research before replacing your carpet, making sure that you choose the right carpet underlay for each room in your home.

Often when we are choosing a new carpet, we focus on buying a beautifully soft carpet that feels really luxurious and soft, only to be disappointed a couple of years later when the carpet feels really hard and flattened. While this is partly because of the type of carpet, underlay also plays a big part in the feel of your carpet. This plays an even larger part over time.

It’s definitely recommended to buy new underlay when you replace your carpet, rather than using the existing underlay. The best type of carpet underlay will provide thermal insulation, reduce noise, make the carpet feel softer underfoot and will help the carpet last longer as it acts as a shock absorber.

In short, we highly recommend the new blown rubber underlay. It’s recycled, recyclable and has great heat retention. It keeps its original shape for longer whereas PU (foam) underlays tend to flatten over time.

When choosing a PU underlay its very important to select one that is very dense and doesn’t give way very easily. While this will portray the effect of being softer now, it will give way very quickly and won’t look after your carpet as well in the years to come. 


What carpets are easy to clean?

Man-made carpets are essentially made to be softer than the traditional wool carpets as well as being easier to clean for today’s modern and busy households. 

Carpets that are made out of polypropylene, can easily be cleaned by using a 20% bleach solution on any marks or stains. This makes polypropylene carpets the easiest carpets to clean, as with the bleach solution you can get almost all if not all stains out if treated properly and quickly. 

Polymide mix carpets make for amazingly soft and luxurious carpets and make them easy to clean and maintain. sadly they don’t retain their shape over time and use due to their soft nature. Unfortunately, these can not be clean with a bleach solution.

Wool carpets have been dyed and lose their colouring when cleaned profusely. Wool carpets can be cleaned, but not by using chemicals. While wool is harder to clean when having big spills, it is however a natural product that sheds over time. Thus, you might find when staining or marking your wool carpet, they lighten or even disappear over time as the pile sheds (6-12months). Thus almost cleaning itself.

Store Hours

Monday: Closed
Tues- Friday: 10am – 4pm
Saturday: 10am-3pm
Sunday: Closed

Call us:

01225 300826

Find our Carpet Shop in Trowbridge

V & A Carpets


01225 300826


Unit 16B, Paxcroft Farm, Hilperton, Trowbridge, BA14 6JB

Opening Hours

Sunday - Closed

Monday - Friday : 10am - 4pm

Saturday : 10am - 3pm