Alternative Flooring offers some of the best wool & Sisal carpets in the UK.
Who are Alternative Flooring & What makes them special?
For us, it’s never just a carpet.
From their earliest days, they set out to make textile flooring – carpets, rugs, and runners – that gets as much attention and adulation as any other beloved interior feature.
25 years on, they’re still flying in the face of convention and finding unexpected new ways for people to feel the love for their floors. Today they’re a multi-award-winning interiors brand using colour, pattern, and texture to surprise, excite and delight everyone from stylish home improvers to visionary interior designers.
Their exquisitely expressive collection will give you the inspiration to put your personality on your floor. Their friendly attitude makes them a great partner to work with. And the passion for lasting, sustainable quality ensures you’ll adore every tiny detail of the end product.
This is flooring you fall in love with.
Which are Alternative Flooring’s best ranges?
Wool Milkshake– Wool Milkshake is a gorgeous wool carpet which contains Tencel, making it beautifully soft but still hardwearing, the perfect bedroom carpet.
Wool Iconic Herringbone – The beautiful and subtle herringbone pattern of the Wool Iconic Herringbone make it the perfect carpet for most areas in your home.
Margo Selby Collection – A collection of Striped carpets. Each of the colour combinations comes in a thick, medium, and thin stripe.
Barefoot Collection – A Collection of 4 different, patterned ranges, each range coming in different colours and shades. These are extremely thick and luxurious carpets.
Alternative Flooring Quirky B Collection
This is by far the best and largest collection Alternative Flooring has to offer. An interior designers dream to work with. These are tightly woven carpets with a multitude of patterns, colours, and styles. Ranging from a spotty range, honeycomb, Zebra print, Daisey, Herringbone, and many many more. If you wanted your home to stand out or wanted something special fr your home, this is definitely the range to look at.
The woven nature means it will be of extremely high quality, and the patterns will be done very done and consistently. Woven carpets are also very hard-wearing and can be used in commercial spaces, further proving how strong it is.
While the Quirky range is so loved and very popular, this led to the quirky runner range being born. Incorporating some of the existing ranges at first, and then branching out into a very big range of new designs and styles. Some of the popular styles are the Star design, Waterlake design, Deco design, Patch strip & the famous Fair Isle design.
These all come in a standard 69 cm width which allows you to have a stylish and often expensive carpet but only have to pay for the carpet you need. cutting down any waste there might be with cutting etc. It’s a great way to create a feature in your home, making your home special and keeping the cost down at the same time.
Welcome to 25 years of design-led calm, character, and quirky luxury. Two and a half decades of designs that continue to break new ground, break the rules, and break the silence. But designs that always have you in mind. At Alternative Flooring, we’re as British as afternoon tea, with just as much class and quirky charm. From our products’ origins on the banks of the Ganges and the Mexican Gulf to the finished article’s stripes, patterns and statements, we care about our craft.
We’re as natural, original, and authentic as the warp and weft in our flooring. Character shines through in every pick of yarn. We engage with customers, support retailers, and inspire discourse. What do people love about us? Ask big names like Margo Selby, Ashley Hicks, Ben Pentreath, and fabric houses such as Divine Savages. They all want to work with us.
That’s a pretty cool bandwagon. Why not hop on board?
Alternative Flooring – Flooring you fall in love with
Create your perfect rug with our easy step by step guide
Pick your flooring
Choose from any of our materials, in any size. – With so many possibilities, the real you will always shine through. How liberating.*
Now your border style. – Single, double narrow, double wide, double piping or whipped. It’s your call.*
And your border fabric – Choose your border fabric: faux suede, fishscales, rainbow, jot, tweed and herringbone. Our rugs have the edge on personality.
Finally, the size – Go large, go small, go personalise your living space. Choose the perfect size for your home.*
Click ‘n’ collect – Order online and arrange collection from your local Alternative Flooring retailer
The Essentials Collection
Explore the natural beauty of simple classic weaves for everyday living. Alternative’s new Essentials Collection is a family of six natural fibre design groups. Our Essential naturals are Sisal Herringbone, Bouclé, and Malay. Essential wools
are Wool Herringbone, Berber, and Rib. This edit of natural materials, tones, and textures make flooring choices easy.
Wool Barefoot & Crafty
Feel the love as you spread ethical and environmentally friendly eco around your home. This is the ultimate understatement in natural wool.
Fine Wool Range
Gorgeous like Garbo, luscious like Loren, or moreish like Monroe. As the cameras roll,
wool’s sophisticated presence takes over the room. Super-versatile in chevron, herringbone, or bouclé, typecasting’s not an option.
Alternative Flooring Carpet Care & Maintenance Guide
Trial swatch service
Alternative Flooring supplies individual designs and colour swatches on request. Simply email or telephone Alternative Flooring with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.
A long and happy life
Some handy tips to ensure that your rug or flooring has a long and happy life:
1. Protect with Intec stain inhibitor. A specially developed environmentally friendly solution. Order online or with your retailer. Your rug or flooring is treated before despatch and will not alter the colour, texture or flame retardancy. There is an additional charge for this treatment.
2. Vacuum your rug or flooring regularly.
3. If you have a spillage, don’t leave it too long. Be quick, speed is of the essence.
4. Blot and Clean spots and spills with our WoolSafe approved Natural Flooring Care Kit (available from the Alternative website).
5. Avoid liquids such as water or carpet cleaner.
6. Use a castor chairmat if you have chairs with castors, to prevent fibre damage.
If you see this symbol, it tells you
that this range has been mothproofed. All of our Faux and Natural Plant Fibre floor coverings are moth resistant.
Click ‘n’ Collect
Get designing on our ‘make me a rug’ service on
our website and order online using our click‘n’collect service. Your rug can be delivered to your nearest Alternative Flooring retailer, for you to collect at
your convenience. Simples…
Our rugs are cut by hand and to order. When ordering your rug online please allow for a +/- 1.5% tolerance in the overall measurements.
Our runners come with the following widths and edging as standard. Quirky runners – 69cm wide. Rock ‘n’ Roll, Wool Blocstripe, Wool Pinstripe, Sisal Super Bouclé, and Sisal Herringbone runners – 66cm wide with a self-coloured whipped edge border.
Hand Crafted – Proud to be Imperfect
Hand-crafted carpets are not for everyone. The process means the carpets are not uniform and do not display a machine-made finish. Gorgeous but not perfect!
- 2 Colours
Alternative Flooring Quirky B Margo Selby ButtonCALL FOR BEST PRICES
- 3 Colours
Alternative Flooring Quirky B DaisyCALL FOR BEST PRICES
- 5 Colours
Alternative Flooring Quirky B SpottyCALL FOR BEST PRICES
- 4 Colours
Alternative Flooring Quirky B HoneycombCALL FOR BEST PRICES
- 4 Colours
Alternative Flooring Quirky B Hot HerringCALL FOR BEST PRICES
- 4 Colours
Alternative Flooring Barefoot TajCALL FOR BEST PRICES
How we make it easier for you.
Free Sample Service
We offer a free sample service, which is sent straight to you via the post. This allows you to view samples of the flooring in your own home, and have it to hand when looking to complement it with other items in the room such as paint, furniture, curtains etc.
Free Estimating Service
We have highly experienced and highly qualified estimators on hand to come to your home and measure up for free. Making the experience easy and stress free. We can even bring samples with us to help you choose in the comfort of your own home.
We have three showrooms, based in Trowbridge. Each one is dedicated to a type of flooring with large samples to view & help you find exactly what you are looking for. We also have the largest selection in Wiltshire to help find the perfect flooring.
High Quality Products
Part of our commitment to our customers, is that we stand by the products we sell. We sell high quality products at great prices to give our customers peace of mind when purchasing new carpets or flooring for your home.
Uplift & Disposal
We offer an uplift & disposal service, which includes us uplifting your existing flooring, as well as disposing of it for you. Just another way we try to help to make the process as easy as possible.
Free Waste Removal
While most companies will leave you with the excess waste from fitting your flooring, or charge you for taking it away. We take all excess waste away as standard and it's absolutely free. It's part of our service to you.
Need new Carpets or Flooring? Book a visit now for a free home consultation & we’ll bring samples.
Carpet Shop in Trowbridge -
Know your carpets
Looped Pile Carpet
get in touch
Get in touch, whether it's a general enquiry or simply asking a question, we are here to help. You can also book home visits via the site or by calling us.
Carpet Shop in Wiltshire
V & A Carpets
V & A Carpets, 4-6 The Long Barn, Paxcroft Farm, Trowbridge, Wiltshire, BA14 6JB
Sunday - Closed
Monday - Closed
Tuesday - Friday : 10am - 4pm
Saturday - 10am - 3pm